MODEL ANALYSIS OF PURCHASE DECISION
نویسندگان
چکیده
منابع مشابه
country- of- origin influence on customer purchase decision
country-of-origin (coo) is one of the most important external cues which influence on the customers purchase decision and has been topic of so many studies. for the same reason, the present article with taking into consideration one hundred forty two students of isfahan university as its statistical sample, first tried to measure the influence of coo on students’ purchase decisions among the sa...
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ژورنال
عنوان ژورنال: Dinasti International Journal of Management Science
سال: 2020
ISSN: 2686-522X,2686-5211
DOI: 10.31933/dijms.v1i3.162